Ericsson just published their international mobility report (which can be found in its entirety here.) At risk of seeming xenophobic*, we focused on the North America appendix. And to no one's surprise, Ericsson predicts that their market will continue to grow into 2020. From the introduction:
"Internet connectivity has reached its 25th year. Mobile devices are now affordable and in ample supply, while mobile networks are keeping pace with the latest networking technologies. Consumers in the U.S. and Canada, alongside other developed markets, have passed the introductory phase of the Networked Society. The pervasive connectivity of people and devices is transforming our lives, including our homes, jobs, health, relationships and more. In 1990, the internet had existed as a public resource for less than a decade, and almost 80 percent of the world’s internet users resided in the U.S. or Canada. Now, 99 percent of households in the U.S. have at least 1 device connected to the internet and nearly 50 percent have 5 devices or more."
Ericsson offers up some interesting factoids and predictions:
- By 2020, there will be one smartphone subscription per person.
- By 2020, data traffic will increase 7.5 times to the equivalent of about 4.2 billion movie downloads.
- Two years ago, less than 50% of employers provided a data plan and device for at least one employee. In 2014, 75% of businesses did the same.
- In 2014, there were approximately the same number of households with a tablet as with a landline.
*Our boss bought us a word-a-day calendar. He only just gave it to us, even though it's June.