SoftBank

Sprint Gets the Green Light by Neil Savage

Just last week, we brought news of Sprint's bold claim to soon have the best coverage. The company then reigned those boasts in by describing their plans fully: they plan to be first (or second) in coverage (in major markets).

In order to do accomplish such a feat, Sprint asked its parent company, SoftBank for approval and funding, not unlike the well-behaved teenager asking his parents to stay out past curfew on the night of the big game. Per FierceWireless: "Sprint has developed an approved network plan in partnership with SoftBank that will allow for a cost-effective network build on an accelerated timeline." 

Let's see: "Cost-effective." "Accelerated timeline." "Approved." Buzz word alert!

But seriously, Sprint's intelligent. They know the deal--they can't win the war without the best (or better) coverage. To do that, they have to spend, spend, spend. Sprint provides the vision; SoftBank provides the funding. (Oh, and "SoftBank" is a really weak name. We're not impressed or intimidated or awed. 86th largest company in the world or not... that name has to change.)