Bold Claims

Sprint Gets the Green Light by Neil Savage

Just last week, we brought news of Sprint's bold claim to soon have the best coverage. The company then reigned those boasts in by describing their plans fully: they plan to be first (or second) in coverage (in major markets).

In order to do accomplish such a feat, Sprint asked its parent company, SoftBank for approval and funding, not unlike the well-behaved teenager asking his parents to stay out past curfew on the night of the big game. Per FierceWireless: "Sprint has developed an approved network plan in partnership with SoftBank that will allow for a cost-effective network build on an accelerated timeline." 

Let's see: "Cost-effective." "Accelerated timeline." "Approved." Buzz word alert!

But seriously, Sprint's intelligent. They know the deal--they can't win the war without the best (or better) coverage. To do that, they have to spend, spend, spend. Sprint provides the vision; SoftBank provides the funding. (Oh, and "SoftBank" is a really weak name. We're not impressed or intimidated or awed. 86th largest company in the world or not... that name has to change.)

Sprint Gunning for Number One by Neil Savage

A zebra can tell you it's going to add more black stripes, but that doesn't mean you can't be skeptical about its claim.

Take a moment to admire that analogy, then check out Sprint's equally as bold claim, reported by CNET. In two years, they're going to have the first or second best coverage in major markets, according to CEO Marcelo Claure. Hey, we're all for dreaming big. More competition leads to better experiences for the end user. So, young zebra, go forth and make good on your claim! Full CNET article can be found here.

"Talk about bold. Sprint Chief Executive Marcelo Claure said he believes he will have a top-tier wireless network in less than two years.

"You can invite me back here in two years -- our network will be ranked No. 1 or No. 2," Claure said Wednesday at Recode's Code Conference in Rancho Palos Verde, Calif. He later clarified that he meant No. 1 or 2 in the major markets.

It's a tough claim to accept, given that Sprint is ranked in many network surveys as dead last -- particularly in data speeds. Though recent studies have shown improvement in phone calls and text messages, Sprint still lags behind the competitors in coverage -- especially in many major markets. Verizon typically takes the top spot for wireless coverage, with AT&T close behind. T-Mobile lays claim to the fastest network.

Claure, who took over Sprint last summer with the mission to revitalize the struggling carrier, gave his prognosis of the company. "The patient is doing well now, and I think the patient is in stable condition," he said."